Build a win-back list of lapsed customers

Inactive Customers (Win-back) lists customers with at least one past order and nothing recent, sorted by lifetime spend so the most valuable lapsed customers are at the top.

1. Open Reports and search for inactive.
2. Open Inactive Customers (Win-back).
3. Read the Days since last order column to see how far each customer has drifted.
4. Narrow it with a filter — for example total spent greater than 100 — to focus on customers worth a discount.
5. Export to CSV and upload it to your email tool as a segment.

Keep it current

Schedule the same report monthly to your marketing address and the list refreshes itself without anyone remembering to run it.

Keep going