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Short pieces on getting numbers out of a Shopify store that you can actually act on.
August 18, 2026 · 5 min readFive questions Shopify Analytics will not answerShopify's built-in reports are good at what happened. They are weaker at why, and at anything that crosses two dimensions.August 12, 2026 · 3 min readWhy your profit reports say zeroAlmost every wrong profit number traces back to one empty field in Shopify.August 4, 2026 · 4 min readScheduled reports beat dashboardsA dashboard waits for you to remember it. A schedule arrives whether you remember or not.July 27, 2026 · 4 min readGetting tax numbers your accountant can fileThe gap between what a store can see and what a filing needs is usually just grouping and a date range.July 19, 2026 · 4 min readReading UTM data without lying to yourselfAttribution reports are only as honest as the tags on your links — and the traffic you cannot tag.